April 2025
The Private Sector Humanitarian Alliance (PSHA) is proud to announce the launch of its Tech Platform in March 2025—an AI-powered digital infrastructure designed to connect private sector capabilities with humanitarian needs on the ground.
This milestone marks the culmination of over 18 months of intensive design, development, and testing, made possible by the generous support of Google.org.
In partnership with the PSHA, Mastercard drove the innovation process which led to the launch of this initiative, providing consulting services and creating the blueprint for the platform following ideation sessions with both public and private stakeholders. The initial prototype was subsequently developed through the valued contribution of monday.com.
The result is the first-of-its-kind infrastructure, enabling coordinated, data-driven collaboration between corporations, humanitarian actors, and governments—streamlining how needs, offers, and impact are tracked and delivered during crises.
Built in consultation with the humanitarian response community and private sector entities, the platform addresses coordination challenges in crisis response. While the private sector holds immense potential to support disaster preparedness and response, their contributions have often been siloed, ad hoc, or delayed. PSHA’s platform aims to bridge this gap by providing:
At its core, this platform is designed to unlock the full potential of the private sector to mobilize greater resources, increase the provision of life-saving assistance, and strengthen global and community resilience. From frontline responders to global logistics firms, everyone now has a single place to connect, coordinate, and act.
The platform is the centerpiece of PSHA’s broader mission: to better integrate private sector resources, expertise, and technology into the global humanitarian system. Incubated at Schmidt Futures and housed under Rockefeller Philanthropy Advisors, PSHA acts as a key coordination body for private sector engagement in disaster response.
Since its public launch at the 2024 UN General Assembly, PSHA has secured formal agreements with OCHA, and governments and gained recognition at major global events and UN-led convenings.
In 2025, PSHA will roll out the Tech Platform’s full suite of capabilities through a phased roadmap, continuing to refine and expand its features in response to partner feedback and global needs.
Over the coming months, PSHA will launch a number of key functionalities, including AI-powered situation reports, algorithmic needs-matching, initial impact reporting structures, and a resource library housing crisis response SOPs. These features were rolled out alongside organization and crisis dashboards that aggregate needs, offers, and commitments – providing actionable opportunities to collaborate and strengthen crisis response efforts.
Next steps for the PSHA Tech Platform include analyzing and refining crisis prediction models through benchmarking, testing, and building scalable AI pipelines. The team will identify and integrate relevant data sources to power the models, enabling crisis prediction and response. This will also support AI-powered forecasting of organizational needs based on observed patterns for similar crises. An interactive AI assistant will be developed to help users get to relevant crisis information and navigate platform features. Additionally, by the end of 2025, a mobile-friendly needs assessment survey will be developed, with data feeding directly into the platform to accelerate decision-making with localized information and improve both model performance and accessibility.
PSHA’s roadmap is grounded in continuous learning, co-creation, and expert guidance. In addition to ongoing platform demos and feedback loops, a dedicated Technology Steering Committee – comprising representatives from Automation Anywhere, BCG, Google.org, Flexport.org, ServiceNow.org, and UPS Foundation – guides the strategic development of the platform. This group of leading technologists and emergency response practitioners helps shape core functionalities, ensure ethical AI use and data governance, and review roadmap milestones to ensure the platform evolves in line with user needs and global standards.
As disasters become more complex and frequent, PSHA’s platform offers an innovative and more unified way to respond. PSHA invites all companies, foundations, humanitarian implementing organizations, and governments committed to collaborative crisis response to join this effort.
Media Inquiries
Contact: info@thepsha.com
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