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John W.H. Denton AO, Secretary General of the ICC

Why business should co-lead in crisis response

The term “permacrisis” has become something of a cliché in global affairs. But behind the overused rhetoric, the data is truly sobering. In 2024, the world experienced 110 armed conflicts — the highest count since World War II — while extreme weather displaced more than 800,000 people. At the same time, official aid budgets are being cut or redirected, with humanitarian institutions being asked to do more with fewer resources. 15/09/2025
PSHA Team

Crisis Prediction in Humanitarian Aid

The humanitarian system faces a critical challenge: responses are often too late, too limited, and too reactive. With millions of people affected by disasters and conflicts every year, the need for a more anticipatory, data-driven approach has never been greater. This new white paper from the Private Sector Humanitarian Alliance (PSHA) explores how artificial intelligence (AI), machine learning (ML), and advanced data analytics can revolutionize humanitarian response by predicting crises before they escalate. 04/09/2025
PSHA Team

The Need for a Paradigm Shift

A New Way Forward – For years, humanitarian assistance has played a vital role in responding to crises, saving lives, and supporting communities in their most vulnerable moments. It has enabled partnerships that deliver health services, education, economic support, and emergency relief when and where they are most needed. But with growing global demands and a decline in available funding, the safety net is beginning to fray. 19/08/2025
PSHA Team

From Call to Action—Delivering Humanitarian Transformation through Public-Private Partnership

The need for a new model of humanitarian action echoed across DIHAD 2025. More than just a gathering of global actors, it became a collective moment of reckoning—where a system under extraordinary strain was called not merely to adapt, but to transform its leadership, funding architecture, and shared responsibilities in a time of global flux and fracture. 01/05/2025
Connecting Business Initiative

The Power of Logistics: How Businesses Save Lives and Livelihoods in Disasters

This case study seeks to demonstrate why humanitarian agencies and businesses need to work together in the field of logistics. It discusses the challenges of collaboration but argues that the potential gains from this constitute one of the strongest arguments for explicit cross-sector coordination throughout the disaster management cycle, from emergency preparedness to crisis response and recovery. 30/04/2025
The Private Sector Humanitarian Alliance (PSHA)

PSHA Launches Groundbreaking Technology Platform to Transform Private Sector Engagement in Humanitarian Response

The Private Sector Humanitarian Alliance (PSHA) is proud to announce the launch of its Tech Platform in March 2025—an AI-powered digital infrastructure designed to connect private sector capabilities with humanitarian needs on the ground. This milestone marks the culmination of over 18 months of intensive design, development, and testing, made possible by the generous support of Google.org.
28/04/2025
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